Ad creative production for e-commerce stores
Static ads, video and product imagery, briefed from your account data and tested in batches until the winners are clear.
The work this covers
Briefs
Written from search terms, customer reviews and the offers that already sell.
Static ads
Produced in the sizes each placement needs.
Video
Short product videos and cuts for YouTube.
Product imagery
Images for Shopping listings and Performance Max asset groups.
Batch testing
Several versions launched together, with the rule for picking a winner set first.
Refresh
Losing ads replaced, and winners reworked into new versions before they tire.
Where creative sits in the stack
Each layer can be taken alone. Run together, they pass their findings to each other.
Media buying
The offers and audiences that win, which decide what gets made next.
Email marketing
The angles that sell, which become subject lines and email flows.
What we need from you
- Product photos and any footage you already have
- Brand guidelines, if they exist
- Access to customer reviews
Questions about creative
Do you shoot new footage?
We start from the photos and footage you have, and tell you what is missing.
Who owns the creative?
You do. Every file is handed over.
How many ads do you make?
That depends on spend. A test needs enough budget per ad to give a clear answer, so the number follows the budget.