Layer 4, the top

Email marketing for e-commerce stores

Flows and campaigns that bring buyers back, so the traffic you paid for once keeps paying.

The work this covers

  • Core flows

    Welcome, abandoned cart, browse abandonment, post-purchase and win-back.

  • Campaign calendar

    Sends planned around launches, promotions and stock.

  • Segments

    Lists divided by purchase history and by how recently people opened or bought.

  • Design and copy

    Every email written and designed to match the ads that brought the buyer in.

  • Deliverability

    Authentication, list cleaning and a sending pattern that keeps you out of spam.

  • Reporting

    Revenue per recipient and repeat-purchase rate, flow by flow.

Where email sits in the stack

Each layer can be taken alone. Run together, they pass their findings to each other.

Takes from

Ad creative production

The angles that sell in ads, reused as subject lines and flows.

Passes to

Google Ads management

Repeat-purchase data, which raises what Layer 1 can afford to pay for a new customer.

What we need from you

  • Access to your email platform and your store
  • Brand assets
  • Your promotion calendar

Questions about email

Which email platform do you use?

The one you already have. If you are choosing one, we will say which fits your store.

How does email help the ads?

A buyer who orders twice is worth more than one who orders once. Knowing that number lets the ads bid higher for new customers.

Can you start with email alone?

Yes. Each layer can be taken on its own.