How Sirstack works with a store

Three rules decide how every account is run, and four steps take a store from first message to scale.

Three rules for every account

Targets start from your margin
A ROAS figure means little without your costs behind it. For each product we take the price, subtract product cost, shipping and fees, and work out the return that leaves the profit you want. That number becomes the campaign's target.
You talk to the person in the account
Sirstack is built on ten years inside e-commerce and affiliate marketing. Whoever answers your message is the one doing the work, so a question about a campaign gets answered by someone who has it open.
Everything stays in your name
We work inside ad accounts, feeds and email platforms that you own and pay for. If we stop working together, the accounts, the data and the creative all stay with you.

Diagnose
We go through the account, tracking, feed and margins, then tell you what is working and what isn't.
Build
Tracking gets fixed and the account restructured. Creative and email flows are ready before spend goes up.
Launch
Campaigns go live with set budgets, targets and the rules for cutting or pushing.
Scale
Winners get more budget, losers get replaced, and each layer feeds what it learns to the others.

One team runs all four layers, so what one learns on Monday the others use on Tuesday.

The plan
Budgets, targets and stop rules, written down before anything launches.
The changes
What was changed in the account and why, in plain words.
The numbers
Spend, revenue and profit after ad cost, set against the target for each product.