Media buying for e-commerce stores
Budget decisions made product by product: where the next dollar goes, how fast spend rises, and when a campaign gets cut.
The work this covers
Budget allocation
Spend divided by product margin and stock, and moved when either changes.
Offer testing
Bundles, price points and shipping thresholds tested against each other.
Landing page tests
The page a click lands on, tested alongside the ad that sent it.
Scaling plans
How fast a budget rises, and the result that must hold before each increase.
Stop rules
The numbers that end a campaign, written down before it launches.
Pacing
Spend checked against plan every day.
Where media buying sits in the stack
Each layer can be taken alone. Run together, they pass their findings to each other.
Google Ads management
Search terms and product-level results, which show where demand and profit are.
Ad creative production
The offers and audiences that win, so creative knows what to make more of.
What we need from you
- Margins per product, including shipping and fees
- Stock levels and your promotion calendar
- Access to your store's analytics
Questions about media buying
Which channels do you buy on?
Google first: Search, Shopping, YouTube and Demand Gen. Other channels are decided store by store.
How fast can budgets grow?
As fast as the numbers hold. Every increase has a condition attached, agreed before it happens.
Can you work with our existing agency or in-house buyer?
Yes. Media buying can run alongside a team that already handles another layer.